Veloce

INTRODUCTION

Veloce makes waves in disruptive areas of the sports and entertainment industries: esports and sustainable, EV motorsport. Veloce Esports is an established professional gaming organisation, while Veloce Racing participates in the progressive Extreme E championship. This innovative new motorsport series sees electric SUVs going head-to-head in areas of the world that have been damaged by environmental issues, in order to raise awareness of the need to urgently combat climate change. Disruption, innovation and ambition – the perfect ingredients for a future-thinking collaboration!

FAST LANE

Motorsport has been in our blood since the day we teamed up with A1GP. After fully embracing our adventures in MotoGP, F1 and Dakar, we always look ahead to explore new ways to enjoy speed and adrenaline. How about the innovative Extreme E series and exciting Esports? Yes, that’s exactly what we thought! Get ready for some next-level action and matching timepieces! Welcome to the Fast Lane.

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FIA World Rally Championship

Rallying is the toughest motorsport in the world. And WRC, the FIA World Rally Championship, is at its pinnacle.

Damon Hill

F1 Champion Damon Hill is a purebred racer. Like his World Champion father, Graham Hill, Damon is a fierce competitor who knows how to get around a track on two and four wheels. Behind his cool-headed demeanor lies a gritty attitude and steely resolve. This propelled him great successes and matches our can-do attitude perfectly.

Team BRIT

Team BRIT is the most inspirational team in motorsport. It aims to be the first ever British all-disabled team to race in the Le Mans 24 hour. Through its Racing Academy it supports people with physical and psychological challenges in accessing motorsport, using the world’s most advanced hand control technology. This inspirational combination of racing and a can-do attitude is right up our alley.

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